Entries by admin

The Horrible Truth About Headlines

A piece written in the Chicago Tribune detailed a fun little prank played by a satirical news site called the Science Post. They put a story up on their site with the headline “Study: 70% of Facebook Users Only Read the Headline of Science Stories Before Commenting.” Almost 46,000 people shared the post and here’s […]

Don’t Give Up on Content Marketing Until You Read This:

How are you? Do you feel like giving up on content marketing? Well don’t! At least not until you read this. We all feel like giving up sometimes. And whenever you feel like throwing in the towel, you should click on this and reinvigorate your purpose in life. (Ninja tip: right click that link and […]

A Lesson in Branding from General Mills

Whether you are an old stalwart of content marketing strategy or new to the game, you probably know this: storytelling is massively impactful in building and establishing your brand. Here is what usually happens. A company hires a writer or a strategist or implements the process in-house. They create a narrative with a sexy mystique […]

OK, Burger King!

  Let’s address this Burger King ad that ran recently. I’m sure you know what I’m talking about because EVERY outlet seemed to cover it. And for those of you who missed it, I’ll give you the hot take on it so that we can all be on the same page. Recently, Burger King shot […]